Why you should have a digital consultant
Like it or not, world is going digital at an astounding rate. Understanding what a Digital Consultant is and why your business should have one is important.
Before we dive into reasoning:
Digital consultant doesn’t consult in the traditional sense. We help with where, when and how your business should exist digitally. The digital space surrounds anything that is web related – websites, mobile, networks, and other options currently exist or will be invented.
Now let’s dive in, here are 7 reasons your business must have a Digital Consultant:
1. Cutting The Edge
Seems like there is a new social network or technology being invented and businesses need to ask themselves if that pertains to them. Unfortunately the answer is always unique to your business. Facebook – absolutely not for everyone, and some businesses (like Taco Bell) should be on Snapchat where many shouldn’t even worry about it. Online landscape shifts in the blink of an eye, and can be difficult to keep up with. Focus on your business. As digital consultants, we’ll focus on how digital shifts affect your business and how you should respond.
2. Lead The Strategy So You Can Execute
Regardless of you business size, you might have a team of 3, 6, or 30 to handle digital marketing. These employees are almost always hired to execute and not write the strategy. Your team may be great at engagement and producing content, it doesn’t mean they should lead the strategy decision.
3. We’re Affordable
How much would it cost to hire an in-house SEO pro, a social media pro, a web designer, an advertising executive, a videographer, and developers to handle your different digital landscapes?
You need to invest in recruiting, interviews, HR, on-boarding, training, etc. We’re talking tens if not hundreds of thousands of dollars here. Wouldn’t you rather work with a full service digital consulting firm that can scale up or down with your needs; paying much less for the same caliber of work, without all the in-house expense? You will have significantly more talent on hand than you might be able to recruit yourself.
4. Help Keep Up With Competitors
Is your competition attracting new users with a new strategy? Have they created their own app? Or are they utilizing data that you don’t? A digital consultant’s job is to keep track of all this. Notify you when you’re behind and give you recommendations on what you should be doing to be a few steps ahead of your competitors. A rock-star consultant will conduct competitive research which will allow to see where your top competitors are investing their time and money, and let you know if its worth it for you to keep pace. Companies can lose or gain big time when making the decision to jump into a new technologies or not engaging in a platform when competitors are.
5. Ensure Your Website is at its BEST.
Digital Marketing Consultant ensures your website looks and functions flawlessly; at ALL times. Prospects and customers are on your site 24/7/365 and there’s constantly a new normal in terms of expectations for what your site should look and act like. You want an image that represents your brand, your current business, and one that tells your story to accomplish your objectives. In addition, your website can be generate important data you should be aware of. You’ll want someone on your side if something goes wrong.
6. Deliver Technology Proofing
Quite often businesses ask good questions like: Should we build eCommerce site on Magento, WordPress, or Drupal? Should we build a website using WordPress or do we need something more robust or within a different language? It’s a our job to help you understand the best foundation for where you are now, and also what you want to be doing down the road. The right platform with strong foundation and with clean code, will enable you to easily add on the functionality you need. Ensuring that you’re in the right technology can save you thousands of dollars and stress when you suddenly realize that the site you built for marketing purposes isn’t capable of doing what you want it to, and now you need to build from scratch all over again.
7. A Valued Partner
As the world continues to digitally transform, you’ll need a consultant on your side. Find a partner you can trust whose specialty is making your business succeed online. Ensure that you’re using the latest technologies to streamline your workflow, that you’re using the right outlets and platforms to engage your key influencers and customers. And to always be there when you have a question about what your business should do or where you should be online. A good consultant should become your trusted partner.
To conclude. You should have a good digital consultant, even if it’s not us.